Eleiko Sports

Over the past fifteen years, Rickard Blomberg has been instrumental in leading the expansion of the number one strength company Eleiko’s presence in the United States, establishing it as one of the most respected names in strength training equipment worldwide. His leadership in this role connected him with athletes and fitness enthusiasts across the country, fostering communities built on strength, health, and wellness, and he continues daily to create a positive impact for Eleiko’s customers and partners. With a wealth of experience from his previous roles as a spa and fitness director at luxury brands such as Ritz Carlton and Six Senses Spas, combined with a master's degree in hospitality from Cornell University, Rickard brings a unique blend of entrepreneurial spirit and holistic wellness expertise to the fitness industry.

Beyond the world of fitness, Rickard is a passionate barbecue aficionado, affectionately known as "The Smoking Swede." His love for mastering Texas-style BBQ reflects the same dedication and precision he applies to all his pursuits, whether it’s smoking meats or leading a business. Whether in the gym or at the smoker, Rickard’s commitment to promoting a life of balance, well-being, and great taste shines through in everything he does.